Website Parmar Consultancy Services
This Job Listing is about Parmar Consultancy Services in Noida, Uttar Pradesh, India
About the job
JOB DESCRIPTION DIGITAL MARKETING MANAGER
Position : Digital Marketing Manager
Reporting to -Chief Operating Officer/ Head Sales and Marketing
Experience: 10-15 Years
• Manage a team of highly skilled performance marketers and craft digital marketing
strategies for Ecommerce for Web & PWA.
• Responsible to drive high-quality user acquisition (predominantly Google SEM,
Programmatic Display, Metasearch partners, Ad Networks, Affiliates & Facebook)
• Work with the internal Product and tech team to ensure smooth tracking of
campaigns and conversion rate optimisation projects.
• Work with external partners to understand Growth Opportunities and do competitive
• Ensure that all canmpaigns are planned, tracked and operate towards specific business
and growth objectives. Measure and optimize on performance – ROI, retention,
• Regularly monitor and report key metrics around marketing performance for All
channels and all domains to the respective business heads.
• Work with business and product teams to drive offers and landing pages that will help
in improving conversions.
• Work closely with business heads to work on Conv. fee and discounts to make sure
both bottom line and top line targets are achieved.
||Parmar Consultancy Services
|| Noida, Uttar Pradesh, India