Search Engine Optimization Specialist in MakeMyTrip 2022 at Gurugram, Haryana, India

Website MakeMyTrip

This Job Listing is about MakeMyTrip in Gurugram, Haryana, India 2022 posted on

Job Description:

  • Manage both on-page SEO and off-page SEO for assigned Lob.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Perform ongoing keyword discovery, expansion and optimization
  • Develop and implement link building strategy
  • Manage webmaster accounts, notifications and implement best practices
  • Conduct competitive analysis, prepare reports on findings, and share the results with internal stakeholders
  • Collaborate with content marketing to create high-quality content optimized for search engines
  • Stay up-to-date with the latest trends and changes with SEO and major search engines
  • Create technology automation solutions that help grow traffic at scale across millions of keywords
  • Create, communicate and execute an effective Traffic Acquisition strategy that will significantly increase organic search traffic.
  • Identify & monitor traffic acquisition KPIs. Take ownership and build out the toolset for SEO traffic analytics.
  • Be creative & data driven. Compile and present traffic reports and clearly show the effects of your activities in the data.
  • Work closely with product managers, engineers and content writer to ensure that they understand the importance of SEO traffic, and how to correctly implement opportunities for traffic acquisition and measurement.
  • Keep abreast of industry trends, contemporary practices in SEO, and Google algorithm updates. Understand the implications for our business and take action to quickly seize opportunity and reduce risk.

Must Have:

  • At least 6-10 years of hands on SEO experience
  • Excellent understanding of web analytics ( google analytics, Omniture etc.)
  • Should have used SEO tools like SEM Rush.
  • Thorough knowledge of search ranking and optimization factors and key algorithm updates.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Must have a proven track record of delivering high growth in SEO traffic for a business operating at scale.
  • Proven experience leading SEO strategy and projects to successfully build audiences for global-scale, products and services and experience in managing multiple stakeholders at all levels of the organization.
  • In-depth technical understanding of web and mobile SEO challenges and solutions.
  • Expert user of Google Analytics, Omniture, Google Web Master Tools and different SEO tools like ahrefs, majestic, semrush.
  • Must have worked on ecommerce platforms

Vacancy Type: 
Full Time 
Job Location:
Gurugram, Haryana, India
Application Deadline:

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