About the job

Own and drive Digital Media Campaigns, Performance Marketing Campaigns, and SEM
Digital Media Planning, Media Buying and end-to-end campaign management across BFSI, FMCG, and Affluent Business Portfolio
Campaign Management and optimization strategy across Digital and Social Channels – PPC, Display, Facebook, YouTube, and Programmatic, UAC & Mobile App Marketing
Own the optimization and continuous improvement of performance media channels to drive customer Acquisition, Digital Sales, Up-sell and cross-sell.
Manage aligned and Partner relations including Analytics team, Creative team, Publishers, Affiliates, and Aggregators, etc.
Create and manage Digital/Web and Creative Assets required for Digital Media Campaigns
Web Analytics & Traffic Analysis to track the Organic/direct Performance of Website
Define and track KPIs to measure the performance of various traffic generating channels including Organic, Direct, Affiliates, Referral, Social, Paid, etc.
Content & Influencer Marketing to improve top of the funnel KPIs like Products awareness, Website Visits, and Engagement
Hands-on Digital Marketing work experience in executing Digital Media Campaigns, Social Media, SEM, SEO
Well versed with Platform Consoles like AdWords, Facebook Business Manager, DV 360, LinkedIn Business
Detailed understanding of digital marketing funnels and associated media platforms
Understanding of Omni-channel campaigns and Marketing Automation
Managing client relations & managing expectations

Experience: 5+ years in an Agency

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Performance Specialist Positions in Evolute Group Mumbai, Maharashtra, India